Bowls Branding


  • Bowls Australia and five State and Territory Associations have today unveiled new uniform corporate branding
  • It is envisaged that the initiative will help the organisations’ brands transcend state and territory borders, creating greater brand affinity and awareness among the 180,6730 registered members across 1,902 clubs, while also revitalising the sport’s brand that is presented to the marketplace, to boost the appeal of the sport further than the 623,281 annual regular social participants
  • “Through research, we discovered that our state and national bodies brands weren’t contemporary or aligned and lacked relevance, so the guiding principles of this rebrand was to establish a modern design, that could be incorporated into different tiers of sub-branding, such as teams and events, and visually articulated both bowls and the individual qualities of each region

Read the entire Bowls Australia article here.


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