- A bold new era has dawned in the world of lawn bowling with an international competition, designed to revamp the traditionally genteel sport, attracting over one million viewers for its first event
- The UBC features modified rules, resulting in faster and higher-scoring games in what organisers hope will become a more accessible and watchable spectacle
- Twenty-four teams, with names such as the Port Melbourne Borough Boyz and the North Queensland Oz E Cool Roos, are competing for a total of $500,000 prize money
- “To have over one million viewers from all parts of the world watching our first Ultimate Bowls Championship event is just incredible
The Guardian.com has a this great story about bowls reaching the 1 million viewer milestone. Read it at this link.